The Qode, part of The Independents, a global collective of luxury and lifestyle agencies, is marking an incredible five years of operations in Saudi Arabia and last night celebrated with its nearest and dearest colleagues, media friends, and industry elite in Riyadh.
Building on the momentum of The Qode regional 15-year milestone celebrated last year, the integrated luxury communications agency has now become a powerhouse presence across the Kingdom’s key cities, and the team is only getting started.
The event brought together The Qode’s clients, collaborators, and friends to celebrate half a decade of shaping the luxury landscape in Saudi Arabia. With offices in both Riyadh and Jeddah, and a growing team of 15+ communications professionals and creatives in the Kingdom, The Qode continues to be at the forefront of storytelling, strategy, and culture-led brand experiences in Saudi Arabia.
“We’re incredibly proud of how far we’ve come,” said Dipesh Depala, Co-Founder and Managing Partner of The Qode. “To be part of shaping how global luxury brands grow and resonate in Saudi Arabia has been an amazing journey – and none of it would’ve been possible without the passion, creativity, and dedication of our team on the ground.”
For Ayman Fakoussa, Co-Founder and Managing Partner, the milestone was especially meaningful. “Riyadh is home for me… I grew up here,” he shared. “Celebrating this moment in the city that raised me, and doing it with such an inspiring team and roster of brands… It’s something I’ll never take for granted.”
Five Years of Firsts
Since launching in Saudi Arabia in 2021, The Qode has led standout brand moments that have shaped how global names engage with a market rapidly evolving under the ambitions of Vision 2030.
- The launch of Dior Sauvage in AlUla, becoming the first to project a brand name on the iconic Elephant Rock
- The opening of Bab Samhan, the first hotel in Diriyah, part of The Luxury Collection
- The launch of Kimpton KAFD Riyadh, the first Kimpton property in the Middle East and the first hotel in KAFD
- The debut of the first 2 island resorts in The Red Sea: Nujuma, a Ritz-Carlton Reserve and the St. Regis Red Sea
- The launch of Mansard Riyadh, the first Radisson Collection hotel in the Kingdom
- Collaborations with iconic maisons such as Bvlgari and Cartier, including the launch of their flagship openings in Solitaire Mall
With a unique mix of cultural fluency, sharp storytelling, and a deep understanding of the luxury consumer, The Qode has become the go-to partner for global brands looking to truly connect with the Saudi market. That cultural edge comes from within; the team is made up of Saudi Nationals and long-time residents who were born and raised in the Kingdom, bringing an instinctive grasp of local nuance and how to navigate it with credibility and impact.