BOSS TAKES OVER LONDON FOR LAVER CUP WITH TAYLOR FRITZ, PATRICK RAFTER AND A WEEK OF TENNIS MOMENTS
Share
As the Laver Cup returns to London this September, BOSS is bringing its signature mix of tennis, style and culture to the capital with a series of activations at the Regent Street flagship and The O2.
From an intimate in-store conversation with Taylor Fritz and Patrick Rafter and an official team photo session with the team to the Opening Night Gala, to three days of competition at the O2, BOSS will be present throughout a packed week of activity as Official Formal Wear Partner of the Laver Cup.
BOSS Regent Street Panel Talk | Taylor Fritz & Pat Rafter – Tuesday, September 22
Before of the tournament, Team World star and BOSS ambassador Taylor Fritz joined former world No. 1 and Team World vice-captain Patrick Rafter at the BOSS Regent Street flagship for an intimate conversation hosted by UK tennis publication BAGEL.
The pair discussed the highs and lows of competing at the top of the game, life away from tennis, preparation for the unique Laver Cup format, and the wider culture surrounding the sport. The event brought together top BOSS clients and BAGEL readers for a close-up experience with two of the game’s most recognizable names.
Following the panel, Fritz and Rafter took part in a meet-and-greet and photo moment, while guests were also able to experience a series of curated in-store activations, including tennis ball personalization, the BOSS Bar, the brand’s tennis collection, elevated food and drink and a live DJ.
For the occasion, Fritz wore a relaxed light brown BOSS overshirt crafted in virgin wool and cashmere, styled with coordinating herringbone trousers in the same soft neutral palette. A crisp white cotton-jersey T-shirt kept the look understated, while natural leather Gary trainers completed the relaxed tailoring.
Rafter opted for a deeper tonal look, wearing a slim-fit patterned BOSS jacket in green with dark green virgin-wool and linen trousers. He paired the tailoring with a natural knitted-cotton sweater featuring a Johnny collar and finished the look with natural leather Gary trainers.
Official Laver Cup Team Photo – Wednesday, September 23
The following day, Team World and Team Europe came together for one of the week’s key visual moments: the official Laver Cup team photograph at The Old Royal Naval College, a London landmark.
The moment spotlighted BOSS’s role as Official Formal Wear Partner of the tournament, bringing the brand’s tailoring credentials into one of the most recognizable images of Laver Cup week.
The photograph featured Rod Laver, Taylor Fritz, Andre Agassi, Patrick Rafter, Yannick Noah, Brandon Nakashima, Learner Tien, Francisco Cerúndolo, Tim Henman, Jakub Menšík, Arthur Fery, Ignacio Buse and Rafael Jódar, all dressed in BOSS, alongside the wider Laver Cup teams.
Laver Cup Opening Night Gala – Thursday, September 24
The evening before the competition, BOSS was an official sponsor of the Laver Cup Opening Night Gala, bringing together editors and friends of the brand.
The annual black-tie event marked one of the key social moments of the tournament, with players and captains introduced on stage before dinner and live entertainment. Taylor Fritz, Andre Agassi, Patrick Rafter, Yannick Noah, Brendon Nakashima, Learner Tien, Francisco Cerúndolo, Tim Henman, Jakub. Menšík, Arthur Fery, and Ignacio Buse, Rrafael Jjódar, all were dressed in BOSS tailoring.
Laver Cup at The O2 – September 25 – 27
The focus will now move firmly to the court as Laver Cup takes over The O2 for three days of competition, with six top-ranked players from Europe facing six of their counterparts from the rest of the world across five sessions. The first team to reach 13 points will lift the trophy.
BOSS will continue its presence throughout the tournament across event signage, hospitality, content and premium match access, further strengthening the brand’s growing relationship with tennis both on and off the court.
For his match at The O2, Fritz wore a red BOSS T-shirt paired with crisp white shorts, creating a clean, high-impact look on court.
The London programme builds on BOSS’ wider tennis activity, bringing together elite sport, modern tailoring and contemporary culture across some of the week’s biggest moments.
Looking ahead, the Laver Cup also builds momentum towards the Australian Open, where BOSS will become the tournament’s Official Lifestyle Outfitter in 2027. At Melbourne Park, BOSS will dress up to 4,000 staff, officials, umpires and ball kids, alongside a wider presence spanning merchandise, retail, fan activations and hospitality.
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss