Harvey Nichols Riyadh x Homegrown: A Home for Saudi Creativity
Share
Celebrating Saudi National Day, one local icon at a time
RIYADH, KSA, 27 September 2026, This Saudi National Day, Harvey Nichols Riyadh is throwing the door open to homegrown talent. From the 3rd of September, the Upper Ground Floor transforms into a celebration of Saudi creativity in partnership with Homegrown, the platform championing the Kingdom’s most exciting independent labels.
Titled Saudi National Day x Homegrown, the activation takes its cue from home soil, quite literally. The concept reimagines the geometric language of Najdi architecture: traditional motifs are simplified, enlarged and reworked into a bold graphic system, paired with earthy tones and tactile textures for something that feels unmistakably modern and unmistakably Saudi.
Homegrown, Elevated
The pop up brings together a handpicked edit of local labels, curated jointly by Harvey Nichols and Homegrown, spanning ready to wear, bags, jewelry and art. Expect considered craftsmanship and distinct points of view, each one proof that the Kingdom’s creative scene is only getting louder.
Ready to Wear: Moja Majka, Kaaf Ein, Chiton, Pearl, Peche, Nouf Fetaihi, Ziya, Daal Meem, Ach, Nakhlah, Khaite and Saudi Coast bring range and personality to the rail, from directional silhouettes to modern abaya design.
Bags: Amolika and Sarah’s Bag round out the edit with statement pieces built to last well beyond the season.
Jewelry: Lillian Ismail, Makilah Jewelry and Touq offer fine and fashion pieces rooted in craft and story.
Art: Ag Art & Design and Monamnamah bring the collaboration full circle, grounding the space in original, locally made work.
More Than a Pop Up
For Harvey Nichols Riyadh, the collaboration is a statement of intent. Supporting Saudi talent is not a moment, it is a mindset. The activation invites guests, media and content creators alike to discover the country’s creative landscape as it stands today: confident, considered and completely its own.
Home never looked this good.
Follow the celebration @harveynicholsriyadh for the latest updates.
