Paul & Shark proudly announces the reopening of its boutique inside the Dubai Mall, the world’s largest shopping destination. Spanning over 190 square meters, the newly redesigned store reflects the brand’s core values of heritage, modern craftsmanship, sense of journey and elegant performance.
The new store concept delivers an immersive experience through a refined blend of natural elements and fluid design. Selected materials such as natural Limestone and the precious Azul Bahia marble are paired with fluted wood surfaces and hand-sculpted walls featuring wave-like patterns, evoking the movement of the sea and desert dunes.
Every element tells a story of craftsmanship: from ribbed oak paneling and the hand-made stucco wall detailing, to the stone sign on the facade with a wave-effect, the boutique expresses elegance rooted in the brand’s Italian heritage.
A soothing palette of cream, sand and light blue accented by the brand’s iconic navy blue, sets a serene tone throughout the space.
The area is completed with custom-designed furnishings: blue velvet sofas and armchairs, ceramics, and bespoke carpets featuring wave-like patterns and gradient shades of blue. All details contribute to creating an environment in perfect balance between tradition and innovation.
“I’m proud of this reopening, the result of our team’s dedication and hard work. Dubai and the Middle East are strategic markets, and it is essential to maintain a strong presence to build an ever-closer connection with local consumers, whose unique identity naturally aligns with our brand. The new store concept fully reflects Paul & Shark’s identity: it tells the story of where we started and where we are today. I’m pleased to share this journey with Jashanmal Group, our official franchise partner that represents us in the region, as we continue building a successful future together. ” – Andrea Dini, CEO of Paul & Shark
“We are proud to bring the brand’s legacy of Italian craftsmanship and contemporary elegance closer to our discerning customers. The reopening of the Dubai Mall boutique marks an important milestone in our partnership as we continue to enhance the retail landscape with immersive, world-class experiences that reflect the region’s evolving luxury offerings.” – Shuja Jashanmal, CEO of Jashanmal Group
With the renovation of the Dubai store, officially reopened to the public on October 20, Paul & Shark strengthens its international presence and reaffirms its commitment to high-end retail where aesthetics, functionality and storytelling seamlessly converge.