On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the APECC（ASSOCIATION POUR LES ECHANGES CULTURELS, ARTISTIQUES ET COMMERCIAUX SINO-FRANÇAIS）, together with the Galeries Lafayette Cannes, planned and presented APECCCF Cannes Night, which brought a wonderful series of activities during the 77th
Cannes Film Festival. The event includes a fashion show at sea, a special performance of Reading China, Delighting the World, the Sino-French Art Global Summit Forum and Art Exhibition, and the Gardenia Awards 2024.

The event attracted global attention. It not only brought together 100 top Influencer, international supermodels and brands from Instagram and Tiktok, but also specially invited contemporary Chinese poet and lyricist Miss Azi. As the first Chinese poet to appear on the Cannes stage, She led overseas Chinese, overseas students and international friends of France to sing Reading China, Delighting the World, the Sino-French Art Global Summit Forum and Art Exhibition, and the Gardenia Awards 2024.

The event attracted global attention. It not only brought together 100 top Influencer, international supermodels and brands from Instagram and Tiktok, but also specially invited contemporary Chinese poet and lyricist Miss Azi. As the first Chinese poet to appear on the Cannes stage, She led overseas Chinese, overseas students and international friends of France to sing Reading China, Delighting the World and launched a new cultural project Take poetic culture as a bridge to endow and promote multiculturalism. To connect the friendship between China and France. The event was also specially supported by Galeries Lafayette Cannes, as well as French artist Véronique FARAVEL, Paris jewelry brand Labyrinthe Paris, affordable luxury women’s wear brand CALINO, Paris talent agency Mechanism MILLENIUM TALENTS, violinist Mao Wei, air conditioning energy-saving technology brand Sipeige and other full support. WOW provides live event services.

Young violinist Mao Wei performs live.

The fashion show of the event, led by affordable luxury women’s wear brand CALINO, brings the latest ready-to-wear accessories design and original accessories series inspired by different lifestyles, emphasizing the improvisation and fun of mash-ups. The brand was founded in 2009 from a spiritual art trip in Florence, Italy.

The new ready-to-wear jewelry designer, LABYRINTHE PARIS, unveils its inaugural collection, Versailles Fragments. For this first opus, LABYRINTHE has revived the vibrancy a the Château de Versailles ‘ s golden age. The Hall of Mirrors, its French gardens and majestic ceremonies: through details and fragments, the collection reconstitutes a contemporary and enchanting vision of a mythical era. At the event, Brand designers and exclusive models supported the event to share the brand’s creativity and inspiration with guests to focus on fashion and creative communication.

This year’s APECCCF Cannes Night presents four Gardenia Awards 2024, focusing on individuals and brands who have made outstanding contributions to Sino-French friendship in the fields of fashion, art, culture, film and philanthropy. By the Marketing Manager of Galeries Lafayette Department Store in Cannes Mr. N’sakou Cedric presented prizes to the winners. They are respectively French artist and social activist Véronique FARAVEL, Chinese poet and lyricist Miss Azi, Paris jewelry brand LABYRINTHE, and Cannes violinist Mao Wei.

At the same time, this event opened the launch of the Bright Oriental Global Gala of the 78th Cannes International Film Festival in 2025. The event is committed to connecting the friendship between China and France, through the cross-disciplinary presentation of fashion, art, music and Film, diversified, inclusive and sustainable forms of cultural content, telling Chinese stories, shaping the value of Chinese brands, and helping Chinese brands to go abroad and internationalization. become a bridge for cultural exchanges between China and France.