game changer for fine medium hair

EIDEAL, a leader in professional hair tools and solutions, is excited to unveil the latest innovation from Davines: OI Soufflé. This new addition to the award-winning OI line is specifically designed to provide fine and medium hair with weightless body, enhanced shine, and silkiness.

Renowned for its iconic fragrance and luxurious textures, the OI line continues to impress with OI Soufflé’s innovative liquid-to-foam formula. This unique product not only boosts shine and softness but also protects hair from heat up to 230°C, making it an essential styling companion.

A HERO FOR FINE AND MEDIUM HAIR

OI Soufflé is tailored for individuals seeking to elevate their haircare routine. Key ingredients include:

• Roucou Oil: Rich in carotenoids, vitamin A, and selenium, this oil offers protective and antioxidant benefits, reducing damage from treatments and environmental stressors.
• Chicory Root Extract: A natural film-forming agent that helps detangle hair while enhancing softness and silkiness.
• Vegetable-Based Amino Acids: These act as a plant-based alternative to animal keratin, mimicking the functional amino acid ratios found in human hair to promote a shiny and healthy appearance.

Compared to using OI Shampoo alone, OI Soufflé provides an impressive 2.3x increase in shine, while adding light body and volume to your hair.

NEW IN-SALON EXPERIENCES FOR FINE OR FRIZZY HAIR

To celebrate the launch, Davines has introduced two new in-salon treatments:

1. Weightless Luster for Fine Hair: Featuring OI Liquid Luster for enhanced shine and silkiness along with as OI Soufflé for extra body and shine
2. Smooth Shine for Medium Frizzy Hair: Combines OI Conditioner to smooth hair’s cuticles, reduce frizz and add softness  with a blend of OI Soufflé and OI Oil for extra shine and body.

Both treatments provide a chance to pamper your skin with OI Hand Balm, creating a truly sensorial experience.

CREATE YOUR IDEAL OI SOUFFLÉ AT-HOME ROUTINE

To maintain your salon-fresh look at home, incorporate OI Soufflé into your haircare regimen. For fine hair, wash with OI Shampoo, then apply OI Soufflé to towel-dried hair before styling. For thicker, frizz-prone hair, use OI All In One Milk prior to applying OI Soufflé.

SUSTAINABLE AT HEART

Founded in Parma, Italy in 1983, Davines is a family-owned B Corp since 2016, dedicated to sustainable beauty. Our products feature natural-origin ingredients developed in our Scientific Garden and R&D laboratory. Since 2018, we have reduced all direct emissions at our production plant and offices, and we neutralize remaining emissions through certified reforestation projects. Committed to reaching Net Zero emissions by 2050, we embrace eco-design principles to minimize our packaging’s environmental impact.

OI Soufflé is now available at www.eideal.com, offering customers a new way to achieve beautiful, healthy hair. Davines products and treatments are also available at Salons all over the country. _Find your nearest Davines expert using our dedicated online salon finder _SPA & SALON LOCATOR – EIDEAL