ELIE SAAB AND ART OF LIVING X EKTAR ANNOUNCE THE LAUNCH OF THE FIRST LIFESTYLE-BRANDED RESIDENCES IN MOROCCO
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Casablanca, Morocco – December 15th, 2025 – ELIE SAAB, the globally renowned luxury lifestyle brand, and ART OF LIVING x EKTAR, the luxury brand of ARENA GROUP, a leading name in real estate in Morocco, announce the launch of ELIE SAAB Casablanca – Art of Living. This exclusive development introduces the first ELIE SAAB branded residences in Casablanca, bringing a new vision of luxury and lifestyle to the country.
Casablanca, a vibrant city renowned for its rich cultural heritage, is gaining increasing global attention, highlighted by its selection as a host city for the 2030 World Cup. ELIE SAAB Casablanca – Art of Living is strategically located and its prime location offers residents convenient access to the city’s top destinations while providing the tranquility and exclusivity of a luxury development.
The project stands out for its bold contemporary architecture by Saota and Casablanca- based firm Uniarchi and refined interiors signed by ELIE SAAB. Each residence reflects the brand’s philosophy: a perfect balance of sophistication, bespoke design, and timelessness. ELIE SAAB Casablanca – Art of Living offers an exceptional residential environment blending nature, elegance, and serenity.
The interiors by ELIE SAAB showcase the brand’s commitment to craftsmanship, elegance, and sophistication. Every detail has been thoughtfully curated to reflect ELIE SAAB’s timeless luxury and distinctive style. The result is a living space that blends the brand’s refined aesthetic with a design that respects its unique surroundings. The common areas as well as a selection of units are fully appointed with furniture and décor pieces from the ELIE SAAB Maison collection, designed in collaboration between Elie Saab and Carlo Colombo, and developed under license by Corporate Brand – A++ Group.
All pieces are crafted in Italy, combining exceptional quality with the Maison’s refined aesthetic and attention to detail.
Elie Jr, ELIE SAAB Group CEO, stated “The partnership with ART OF LIVING marks an important step in our evolution as a lifestyle brand, allowing us to bring the full ELIE SAAB experience to the vibrant city of Casablanca. This project reflects our dedication to creating spaces where luxury, comfort, and artistry converge. We are excited to see our vision come to life in such a dynamic and historic location.”
Anis Sefrioui, CEO of ART OF LIVING, added: “This development embodies our commitment to pioneering and sustainable architecture. We are confident that this project will set a new standard for luxury in Casablanca, offering residents a unique combination of comfort, refinement, and environmental awareness. Our partnership with ELIE SAAB represents a major step forward for high-end residential living in Morocco, and we are proud to contribute to this exceptional initiative through our Luxe & Lifestyle business unit, ART OF LIVING.”
Ahmed LAHLOU, General Manager of EKTAR, specifies: “Ektar is a real estate management and investment company, partner of the ARENA Group. This project is above all the result of a collective effort, driven by the mobilization of top-tier partners and the trust of investors who supported a demanding and ambitious vision. Thanks to the dedication of the EKTAR and ART OF LIVING teams, this vision was built with rigor
and consistency.”
ELIE SAAB Casablanca – Art of Living will offer an exclusive collection of luxurious villas and apartments. The villas will be available in four- and five-bedroom configurations with built-up areas of up to 646 m2 and plots reaching 880 m2 and will be presented in two distinct styles inspired by the fashion seasons: the Spring/Summer collection, featuring light and airy tones for a contemporary and luxurious ambiance; and the Autumn/Winter collection, incorporating warm and deep shades for a more intimate and enveloping setting.
In addition, the development will include spacious apartments, duplexes, and penthouses with two, three, or four bedrooms, reaching up to 1,000 m2. Several residences will enjoy breathtaking views of the Atlantic Ocean, as well as private pools and gardens, fully
reflecting the ELIE SAAB lifestyle.
Residents will have access to a wide range of exclusive amenities, including a private clubhouse with concierge services, a fitness studio overlooking the Atlantic, a co- working lounge, a reception lobby, a heated pool, and an infinity pool. The project will also feature a children’s play area and an outdoor pool to meet all comfort and leisure needs. Dedicated maintenance services will also be available.
For more information about the project, visit www.eliesaab-artofliving.com
SAOTA, the globally renowned architecture studio behind the villas, states: “This project is a curated experience that balances modern design with a sense of place. From the outset, SAOTA envisioned an expansive yet intimate residence, designed to embrace Casablanca’s natural light and frame views that create a seamless connection between indoor and outdoor spaces. Every line, material, and texture was chosen to convey elegance and comfort. Combined with ELIE SAAB’s vision, this collaboration forms a quiet yet powerful dialogue between two design leaders, redefining contemporary living in Casablanca,” says Roxanne Kaye, SAOTA Principal.